How Baker Aviation brought clarity to wholesale charter chaos

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Co-Founder and CEO of Company

Timothy Livingston

Conversation With
Former VP of ads at Company
Timothy Livingston

“The industry is wild. There’s so much information, demand, and inbound leads coming from everywhere, and Hamilton really sorts it out and allows us to attack the total volume of work in a logical manner.”

Timothy Livingston
Former VP of ads at Company
Baker Aviation
Company
Baker Aviation
Headquarters
Raleigh, North Carolina
Size
Enterprise
About the company
Baker Aviation is a U.S.-based Part 135 operator focused exclusively on wholesale charter, operating a standardized fleet and serving brokers across the private aviation industry.
Hamilton Product Used
Inbound
Baker Aviation is one of the fastest-growing wholesale charter operators in the U.S. In just over three years, the company scaled from a single Part 135 aircraft to a fleet of more than 25 jets, with another 20 aircraft entering the operation over the next 12 months.Led by Tim Livingston, Baker operates with a singular focus: wholesale charter, executed exceptionally well. No management distraction. No retail noise. Just disciplined operations, tight margins, and relentless execution.But as Baker’s fleet and demand scaled, so did the complexity behind the scenes.

The Problem

Scaling exposed the chaos behind charter sales

Baker Aviation is one of the fastest-growing wholesale charter operators in the U.S. In just over three years, the company scaled from a single Part 135 aircraft to a fleet of more than 25 jets, with another 20 aircraft entering the operation over the next 12 months.Led by Tim Livingston, Baker operates with a singular focus: wholesale charter, executed exceptionally well. No management distraction. No retail noise. Just disciplined operations, tight margins, and relentless execution.But as Baker’s fleet and demand scaled, so did the complexity behind the scenes.

The Solution

Turning unstructured demand into a single, executable system

Baker wasn’t actively shopping for new software. But as complexity grew, it became clear that manual processes, even with great people, would eventually break.

Hamilton entered the picture with a different promise:
don’t show more data, remove the work entirely.

Instead of asking Baker to adapt to a rigid system, Hamilton adapted to Baker’s wholesale-only model.

All inbound demand, regardless of source, now flows into one platform:

  • Emails
  • WhatsApp
  • Texts
  • Broker platforms
  • Unstructured messages

Hamilton’s AI reads each request, extracts trip details, and automatically builds a structured quote, ready for review.

Just as importantly, Hamilton introduced workflow logic:

  • Every trip is assigned
  • Nothing is missed
  • Nothing is duplicated
  • No one chooses only the “easy” trips

“We stopped relying on discipline and started relying on the system,” Tim says.
“That’s a big difference.”

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The Results

Future